Pharma InfoSite FAQs

Viewer FAQs

What are the benefits of accessing video, webinar and other content on Pharma InfoSite?

Pharma InfoSite is the easiest place on the web to find content that is relevant to the work you do. Our viewers tell us that they want to access more industry video content on the Internet, but it’s too scattered and hard to find. InfoSite is a place for industry professionals to access a wide range of professional content that is extensively indexed in ways that are relevant and searchable for them. Pharma InfoSite features video content, including webinars, webcasts, video promotions. Other content, such as white papers, product specs, podcasts, and website links may also be posted and indexed.

Who may access content?

Anyone may browse content on Pharma InfoSite. In order to view content, you must register for access. Free access to Pharma InfoSite is available to qualified users who are employed by companies that develop and manufacture pharmaceutical or biopharmaceutical products for end users. Access by subscription is available to other industry professionals. A qualified industry email address is required to authenticate registration. Once registration has been authenticated, a User may use any email address they prefer.

What does it cost to access content?

Qualified users may access Pharma InfoSite for free. Others may access Pharma InfoSite on a subscription basis. A subscription is $29 for a six month period.

Who is a qualified user?

Qualified users are professionals employed by companies that develop or manufacture pharmaceutical and biopharmaceutical products for end-users. A qualified industry email address is required to authenticate registration.

Do I need to provide my work email address?

Certain functionality on InfoSite is strictly limited to qualified industry professionals. In order to authenticate registration, a User must provide a qualified industry email address. Once authenticated, a  Viewer may specify any email address they prefer.

How do I connect with those who post content to Pharma InfoSite?

Pharma InfoSite includes video and other informational materials presented by a range of industry professionals. By accessing content, the Viewer makes a “connection” with the presenter. Making this connection gives Users reciprocal access to the presenter’s profile information. Click on any organization logo for more information.

Can I view Pharma InfoSite content on mobile devices?

Pharma InfoSite is accessible on any device that can display Flash video, including many BlackBerry, Android, Palm and Windows devices. The iPhone does not display Flash video at this time.

Can I place content on Pharma InfoSite?

Yes. Click the “Upload” button on the top banner for complete information on posting to Pharma InfoSite.

Advertiser FAQs

What are the benefits of posting my video, webinar or other content to Pharma InfoSite?

When you post to Pharma InfoSite you help potential clients find and make contact with you. Pharma InfoSite is the easiest place on the web to search for content that is relevant to professionals who work for pharma or biopharma development and manufacturing companies. We track the preferences of our viewers, so they only see content that is relevant to them. We’ve got viewers who want to see your content. When viewers access your content, they make a “connection” with you. This connection provides reciprocal access to profile information, which is a accessible in a contact report.

Can I try it before I buy it?

No problem. Just contact us, and we’ll post your content in test mode. You’ll get to see a contact report. If you like what you see, you can then fund your account to receive complete contact info.

How do I post content to Pharma InfoSite?

It takes less than 10 minutes. Follow this link to our easy 5-step posting wizard. We can accept video content in .flv, .avi, .wmv, and .mov formats. For content in other formats, please contact us.

What are the options for posting video and webinar content?

All video content is indexed and displayed in search results. The basic Index Video option carries basic title and descriptive copy. Upgrade to Featured Video, and your video will appear in the Featured Presentations column, with additional promo copy and company logo.

Add a Click-Thru Banner to invite your viewers to visit your site after they view your content.

What information needs to be entered when content is uploaded?

When you upload video content, you’ll be asked to provide the following information, which will display alongside, and be used to index your content:

Webcast Title (80 characters): Provide a straightforward detailed title of the content, not promotional in nature.

Short Title (30 characters): Use keywords from your long title.

Description: Provide a straightforward description of the webcast content that is not promotional in nature. There is no character limit. The more information you provide the better.

Featured Org: Provide the name of the company that is presenting this webcast. Normally this would be your company or organization. In rare cases, a video may be posted under the name of another organization, but that organization must grant permission. If you list another organization here, your webcast will be indexed under that organization, and your organization miss out on some promotional benefits.

Presenter Name: If there is a main speaker or narrator for the webcast, list here. If not, list your own name or the name of someone in your organization as the person who is “presenting” this webcast. This is a promotional opportunity: viewers expect to see a name of a person associated with each webcast.

Topic: Select the topic that most closely aligns with the topic of your webcast.

Product/Service Category: Select a product or service that most closely aligns with the content of the webcast.

Promo Headline (80 characters): Provide a promotional tag line for your product or company. For example: “The Most Flexible IC System Now Featuring Capillary IC”

Promo Copy (140 characters): Provide promotional copy that will interest the viewer in your webcast. For example: “Take a look at a spectroscopic technology created to better meet customers’ present and future needs by integrating leading scientific market expertise and resources.”

Click-Thru Headline (80 characters): Provide a headline that will appear in a banner over your webcast. Should encourage the user to click, for example: “A Guide to New Scientific Techniques is Available Now. Click Here.”

Click-Thru Copy (140 characters): “Get complete specifications, and an overview of the capabilities of this system, along with a free whitepaper on new research technologies.”

Click-Thru Web Address: Provide the web address that the user should go to when they click the banner. For example: www.newtechcorp.com/spectroscopy/ES2010

This additional optional info will help to index and target your webcast to interested viewers:

Additional Topic: Select any additional topics that are addressed in your webcast.

Additional Product/Service Category: Select any additional product or service categories that align with the content of the webcast.

Additional Presenter: If additional speakers, narrators, or other presenters are associated with your webcast, add them here.

Additional Organization: If additional companies or organizations are associated with your webcast, add them here.

Keywords: Provide any keywords that will help to target your content. Separate keywords with commas.

Is Your Presentation Targeted to Any Specific Demographic Category?: If your webcast is intended for one specific demographic category, please select one.

How is this information displayed on Pharma InfoSite?

Information is displayed in two basic ways: on Index Pages, where viewers may search for and review content, and on Video Profile pages where video content is displayed and detailed information about the content is available for review. Information on Index Pages is displayed as follows:

Information on Video Profile pages is displayed as follows:

What are the options for posting advertising content?

Advertising rotates throughout the site and can be used to drive traffic to your site, or to attract users to view your video content on InfoSite. Advertising comes in three sizes: Full Banner (480x60 pixels), Rectangle (180x150 pixels), Text (4 lines of 25 chars, 1 URL).

How much does it cost?

Index Video Cost per View is $45. Each time your video or webinar is viewed by a qualified viewer your account will be debited $45. Featured Video Cost per View is $55. Your content will be queued to be included in the “Featured Presentations” section of Pharma InfoSite and email newsletters. Advertisers are initially required to fund for a minimum of ten viewers.

Click-Thru Banner: Place a banner on your video, with additional promotional copy, to attract users to your site. For each click-thru by a qualified viewer your account will be debited $25.

Display Advertising is billed on a 30-day rotating basis, with a guaranteed 5000 impressions per billing period. Full Banner: $500 Rectangle: $400 Text: $300. Exclusive position and extended period pricing is available. Call for more info.t

To advertise, contact us.

If someone views my content twice, do I have to pay twice?

You are only charged for a qualified viewer once during any invoice period. If they view your content once, and then return to view it again months later, that would result in a second charge.

Are there discount advertising programs or sponsorship opportunities?

Yes. Please download the Pharma InfoSite Media Planner for complete info.

Can I post content from a webinar Platform like WebEx?

Yes—you just need you to download the file in an appropriate format for posting. We’ve included instructions below for download. If you do not have access, to your Webex account, you will need to contact your IT admin person or WebEx. For assistance, don’t hesitate to contact us. Follow the steps below to download a Network Based Recording (NBR) file:

1. Log in to your WebEx Web site. (example: https://SITENAME.webex.com)
2. Click My WebEx in the top navigation bar.
3. Click My Files on the left-hand navigation bar.
4. Click the My Recordings tab on the top list of tabs.
5. Select the type of recording you want to download based on service (Meetings, Events, Sales Meetings, Training Sessions).
6. Click on the drop-down menu to the right of the recording you want, then select Download.
7. In the 'File Download' window, click Save and select a location to save the file.
8. In the 'Save As' window, Click the Save button.

I’m busy. What if I don’t have time to post my content?

No problem. We’ll be happy to post and index your content. Please contact us.

Can I pull my content down anytime?

Yes

Is there any minimum or maximum length for video or webinar content?

No.

How much content can I post?

There is no limit. We encourage you to post and update content frequently. A large catalog of fresh content raises your profile and helps push your content up in search results.

Can I change the copy or add or add documents to my content?

Yes—we encourage you to update and enhance your content frequently with new documentation.

Can I post whitepapers, reports, or other documents instead of video content?

Yes. We’ll create a special video intro that summarizes your content. It will show up in indexed results and featured presentations, along with other content on Pharma InfoSite. Please contact us for assistance.

I can’t send you any of our content. Can you link to content on my site?

We are able to place a link to most online content, but you will lose some important contact tracking, SEO, and indexing benefits if your content resides off site. Please contact us for assistance.

Can I upload hi-definition video?

Absolutely—we’re optimized for HD video. All video presentations are converted to flash video, which preserves the quality of your video presentation.

Can I rent your list?

The Pharma InfoSite list is not for rent. The only want to make a connection with the Pharma InfoSite community is by posting to Pharma InfoSite.

Can I do an email blast to your list?

We do it for you: When you post your content to Pharma InfoSite, it’s automatically queued for inclusion in the Pharma InfoSite Weekly Email Newsletter. You control the descriptive copy that accompanies your video, so you can include any message you wish to go along with this content. We’re not able to do a separate email blasts at this time.

I can post video for free on my own web site. Why would I want to pay to post?

You can and should use video on your company web site. Your clients expect it. Pharma InfoSite is designed to enhance your marketing efforts, and pull more traffic to your site without financial risk.  Think about how you’re currently developing new leads and drawing new traffic—through email efforts, networking, advertising or trade shows. In each case you’re spending money with no guarantee of return. On Pharma InfoSite, we develop the lists, manage the SEO, profile the prospects and push the content out to relevant users. You only pay for the results, and reap the additional contacts and web site traffic.

What is a qualified viewer?

Qualified users are professionals employed by companies that develop or manufacture pharmaceutical and biopharmaceutical products for end-users. We authenticate viewers by requiring a qualified industry email address.

Do I have to pay if I feel that a viewer is not qualified?

No. In fact if you come across a viewer who does not fit the definition of a qualified viewer, let us know and we’ll credit you back for two. We make every effort to authenticate viewers by requiring a qualified industry email address.

Will my content show up alongside that of my competitors?

It may—just as your advertising may appear in a magazine where your competition is advertising. Your customers and prospects want information that will help them do their job better. InfoSite is filled with that information and from a variety of sources.  This is what they want to help them make the best decision.

Will my competitors be able to post comments on my content?

No. Non-qualified users, including other advertisers on InfoSite, are not able to post comments on any content other than their own. 

What if my content gets negative ratings or comments?

Feedback, both positive and negative, is an important benefit to InfoSite, and is designed to help both the content provider and the viewers. InfoSite does not permit anonymous feedback, which makes it that much more valuable. If your content gets a negative rating you should look into what they are saying.   If comments violate terms of service, barring abuse, self-promotion, commercial pitches, or unfair criticism, it will be removed.

Can I see a contact list before I fund my account?

No problem. Just contact us, and we’ll post your content in test mode. You’ll get to see a contact report. If you like what you see, you can then fund your account to receive complete contact info.

Doesn’t posting here interfere with efforts to drive traffic to my site?

No. Pharma InfoSite is designed to enhance your marketing efforts and increase your traffic. The content that you post carries a link back to your company, or, ideally, a click-thru banner that takes them directly to the place you want them to go. We do the marketing for you, and you only pay for results

We haven’t created any video content, what do you recommend?

Do you have a PowerPoint presentation? In just a few minutes, you can turn it into a compelling video presentation, following these instructions:

To Create a PowerPoint Slide Show

1. Open your PowerPoint presentation; Under “SlideShow” menu, select “Record Narration”
2. Click “Set Microphone Level.” Speak into your microphone and you should see the green and yellow levels move with your voice. Adjust the slider as you speak: yellow is good.
3. Change sound quality: Default settings are fine, or select: 22.050, 8-bit, mono, or “Radio Quality.” Stereo is not necessary.
4. Start Recording: Select: First Slide. Start recording from first slide. Press space bar to advance the presentation. Press ESC to end.
5. To review your presentation: Press F5 or under “Slide Show” menu, select “View Show.”
6. Save your presentation: Save As…[Give it a new name]; Type: PowerPoint Show.
7. Send us this file, and we’ll follow up with you to get it online.

Our video content is low quality, should I still post it?

It depends—quality is subjective. Some video presentations that appear to have low production values contain great professional information, and receive high ratings. Of course you want to avoid making a bad impression, but even a simple desktop video or PowerPoint presentation can get the job done.

Our video content is commercial, not informational. Should I post it?

Absolutely. Business professionals want to see commercial content when they’re making decisions regarding the purchase of new products and services.

Can I require viewers to complete a survey before/after they view my content?

Not currently—but stay tuned.

We don’t have the budget to create video content—what do you suggest?

Take a look at what other companies are doing with limited resources. A big budget is not necessary. Marketers are doing great things with desktop video and inexpensive video cameras. Or, you can convert any PowerPoint presentation to a video file in a few minutes (see above). Take a look

Can you guarantee that a viewer will watch my entire video?

We can’t. Viewers can be interrupted by calls, emails, and colleagues. However, if you’re trying to cut through this clutter, video content is the best way to engage a potential client.

I don’t want certain people to see my content. Can you prevent that?

We can’t. Just as when you post content to your own web site, Pharma InfoSite is accessible to a general audience. However, you will know who viewed your content, and when they viewed it.

I only want to target specific contacts (geographic region, job title, company). Can I do that?

Yes, we can create a customized targeting program for a slightly higher cost per contact. Please contact us for more information

Can I edit or delete comments that are made about my content?

Any comments or ratings that violate our terms of service, barring abuse, self-promotion, commercial pitches, or unfair criticism, will be removed. We have a built in “report abuse” function, and violators will be removed.

My content has been posted to Pharma InfoSite without my permission. What should I do?

If you are the copyright holder of any content that has been posted without your permission, please notify us immediately with the title of the content. We will immediately remove any content that has been posted without permission.